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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Brand performance
,
Creative research
Brand Strategy: Expanding the Influence of Advergaming! 🎮
Uncover the growing influence of advergaming as brands leverage the increasing popularity of video games to engage diverse audiences across generations. Discover how industry leaders...
Ago 8, 2024
Digital content testing
,
Personalized content
The Future of Advertising: Lessons from Cannes Lions International Festival of Creativity
Our First Time at Cannes Lions International Festival of Creativity and I am still in the rush of an incredible creative week. Attending Cannes Lions...
Jul 7, 2024
Brand performance
Slayin’ the Gen Z Game: A CPG Brand’s Guide to Those Zillennial Zs
Connect with Gen Z and Zillennials. Leverage micro-influencers, authentic content, and strong values to earn their loyalty....
Jul 7, 2024
Brand performance
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Emotions recognition
,
Eye - tracking
The Artist & The Analyst: How creativity and research go together in marketing teams
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an...
May 5, 2021
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