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Creative Effectiveness Powered by AI. Something big is coming—stay tuned. 🚀
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Brand performance
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Digital content testing
🌟Embracing the Future of Digital Content with AI
Discover how AI is revolutionizing digital content creation by enhancing creativity, efficiency, and storytelling in the advertising industry. Learn how WPP and NVIDIA are leading...
Ago 8, 2024
Brand performance
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Company
Paris 2024 Olympics: A Historic Celebration of Sport, Equality, and Innovation
The 2024 Summer Olympics in Paris are not only a celebration of sport but also a showcase of cutting-edge marketing strategies. With innovative sponsorships from...
Ago 8, 2024
Digital content testing
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Personalized content
The Future of Advertising: Lessons from Cannes Lions International Festival of Creativity
Our First Time at Cannes Lions International Festival of Creativity and I am still in the rush of an incredible creative week. Attending Cannes Lions...
Jul 7, 2024
Brand performance
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Personalized content
Messi’s Star Power: Driving Latino Influence in Sports Ads
The role of Latinos in sports advertising is particularly important. The U.S. Latino population reached 62.5 million in 2021, accounting for 19% of the U.S....
Jul 7, 2024
Creative research
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Video optimization
RunwayML Gen 3 Text to Video Capabilities. AI Is Coming for Your Jobs… Or Is It ?
All the shots are generated with RunwayML using text-to-video, some small details were retouched in AE after the edit... Altogether, I spent less than 24...
Jul 7, 2024
Brand performance
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Concept testing
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Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on...
Ago 8, 2022
Brand performance
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Concept testing
How to test your marketing campaigns concepts and mood boards to maximize ROI
Future-oriented marketers need to test and optimize concepts and moodboards for their campaigns, and make sure energy and resources are used effectively. Before diving head-in...
May 5, 2021
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