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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Brand performance
,
Creative research
Brand Strategy: Expanding the Influence of Advergaming! š®
Uncover the growing influence of advergaming as brands leverage the increasing popularity of video games to engage diverse audiences across generations. Discover how industry leaders...
Ago 8, 2024
Brand performance
,
Digital content testing
šEmbracing the Future of Digital Content with AI
Discover how AI is revolutionizing digital content creation by enhancing creativity, efficiency, and storytelling in the advertising industry. Learn how WPP and NVIDIA are leading...
Ago 8, 2024
Brand performance
,
Creative research
Simone Biles: A Masterclass in Gymnastics and Branding at the Paris 2024 Olympics
Simone Bilesā approach to personal branding offers a blueprint for how brands can build strong, value-driven identities that resonate with their audiences. By focusing on...
Ago 8, 2024
Brand performance
,
Concept testing
,
Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your adsā success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on...
Ago 8, 2022
Personalized content
,
Video optimization
The key to personalized content: data-based Buyer Personas and dynamic demographic filters
Buyer Personas are the heart of marketing campaigns and content creation, and knowing your audience (and how to accurately speak to them) is the one...
Sep 9, 2021
Digital content testing
,
Video optimization
How content testing helps traditional brands transition into digital marketing
For ordinary people, trying new things and moving beyond their comfort zone is risky but rewarding. For big companies, trying new things is necessary to...
Jul 7, 2021
Brand performance
,
Video optimization
Essential steps of content testing: Second-by-second analysis of performance
When it comes to market research and content optimization, many tools are available. Of course, some are better than others. Traditional marketers still use outdated...
Jun 6, 2021
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