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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Brand performance
,
Creative research
Simone Biles: A Masterclass in Gymnastics and Branding at the Paris 2024 Olympics
Simone Biles’ approach to personal branding offers a blueprint for how brands can build strong, value-driven identities that resonate with their audiences. By focusing on...
Ago 8, 2024
Digital content testing
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Personalized content
The Future of Advertising: Lessons from Cannes Lions International Festival of Creativity
Our First Time at Cannes Lions International Festival of Creativity and I am still in the rush of an incredible creative week. Attending Cannes Lions...
Jul 7, 2024
Brand performance
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Concept testing
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Digital content testing
Youtube Ads Leaderboard 2022: Best practices to ensure your ads’ success on the platform
Best practices to make your ads succeed on Youtube (with examples from top performers) Every single day, over 100 million active users watch content on...
Ago 8, 2022
Brand performance
,
Concept testing
Brand Attributes Comparison: Analyze the public perception of your brand and your competitors
How the public perceives your brand is an infinitely compelling subject. From their positive (or negative) associations to how they relate to the product, there...
Jul 7, 2021
Brand performance
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Eye - tracking
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Object labelling
What brands can learn from General Motors’ rebranding polemic
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that...
Feb 2, 2021
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