Super Bowl LVIII made history with over 123 million viewers. We tested 30 of the $7 million per 30-second slot ads to launch the first ad performance measurement focused on the Latino/Hispanic audience, which represents over 30 million fans, according to the NFL.
This performance analysis aims to understand how this vibrant demographic connects with sports-related media and identifies best practices for brands and the sports industry to gain insights into their preferences and behaviors.
Existing media measurement methods lack specific benchmarks and technologies suitable for understanding the Latino audience.
By establishing these standards and recognizing the diversity of Latino consumer reactions, brands are empowered to enhance the precision and relevance of their marketing strategies and outcomes.
By collecting and identifying the emotional reactions of hundreds of consumers as they watch an ad, we are able to identify the peaks and dives of emotions like excitement, interest, and connection.
The combination of biometric technology, rational responses, content tagging, and AI has become the standard for content testing among leading brands across various industries.
2,300 Consumers
30 Super Bowl Ads
Gender
Ethnicity
Age
Food & Snacks
Alcoholic Beverages
Tech
Automotive
Beauty
Non Alcoholic Beverages
What are the key elements that engage Latinos
How to enhance consumer measurement with the Latino Media Benchmark
Which brands did it best in this year's Super Bowl
