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Super Bowl Ads Analysis: Exploring Latino Audience Engagement.
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Brand performance
,
Emotions recognition
,
Eye - tracking
The Artist & The Analyst: How creativity and research go together in marketing teams
Every brand is unique and contains many facets. This is also true for marketers. While it’s a creative job that is meant to engage an...
May 5, 2021
Brand performance
,
Eye - tracking
,
Object labelling
What brands can learn from General Motors’ rebranding polemic
In an effort to renovate their brand identity and promote their commitment to the production of electric vehicles, General Motors launched a new logo that...
Feb 2, 2021
Eye - tracking
Eye-tracking and the science of attention in Digital Marketing
A scientific approach can help brands and creative professionals reach new levels of success. While the more artistic types might follow their intuition and personal...
Dic 12, 2020
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