AI-Driven Super Bowl Ad Ranking

Super Bowl LIX: What’s Different?

For the past four years, we’ve tested Super Bowl ads with real consumers—analyzing reactions from 5,000+ live viewers to reveal which brands delivered the most engaging, memorable, and effective campaigns—and which fell short.

This year is different. AI is advancing fast, transforming industries and reshaping creativity. But one big question remains: Can AI truly enhance creative effectiveness?

This year, we're taking it to the next level

Introducing our AI-powered prediction capability-combining consumer biometric responses, survey, and advanced creative analytics to provide real-time insights into which ads will captivate audiences and which ones might struggle to connect.

Synapbox's AI
Predictive Method

How do we do it?

Our proprietary model is fine-tuned with real performance data from 110 ads tested with 5,000 consumers over the past four years. By analyzing creative patterns in both winning and underperforming ads, we've built an intelligence system that identifies what drives success.

These insights train our predictive model, estimating how new ads will rank and pinpointing the creative elements that impact performance—revealing exactly why an ad succeeds or falls short.

Historical Data

5,000 Consumers

110 Ads

Best & Worst
Creative Patterns

500+ Patterns Identified

Results Prediction

Historical Performance Overview

Take a closer look at the 110 ads we tested, organized by year and ranked by their Overall Score, which provides a comprehensive evaluation of performance, integrating biometric data and survey insights for deeper insights. Additionally, each ad has been analyzed across the following key metrics: Brand Performance, Message Performance, and Engagement & Storytelling Performance.

Ads listed by performance

2024

2023

2022

2021

Top Performers

Bottom Performers

Reeses

Poppi

NERDS

Kia

Mountain Dew

Uber Eats

Google

Popeyes

Hellmann's

Booking

CeraVe

Volkswagen

Oreo

M&M'S

Michelob Ultra

Doritos

Microsoft

Bud Light

Dunkin' Donuts

BMW

Doordash

Budweiser

Pringles

Molson Coors

Toyota

Starry

e.l.f

Drumstick

Squarespace

NYX

Snacks

Alcoholic Beverages

Tech & Software

Automotive

Beauty

Non Alcoholic Beverages

Cars

Telco

Media & Entertainment

Food Delivery App

Packaged Food

Finance

Marketplace - Tech

Consumer Electronics

Home Care

Sports Betting

Gardening Products

Fast Food

Retail

Sports

Winning Creatives

Out of the 110 ads we analyzed, these five ranked the highest.

Google 2023

Overall Score :

Brand :

Message :

Engagement :

Celebrities: Amy Schumer, Doja Cat, Giannis Antetokounmpo

Reeses 2024

Overall Score :

81.3

Brand :

84.3

Message :

79.1

Engagement :

80.9

Celebrities: None

Popcorners 2023

Overall Score :

Brand :

Message :

Engagement :

Celebrities: Bryan Cranston

FritoLay 2021

Overall Score :

Brand :

Message :

Engagement :

Celebrities: Marshawn Lynch, Peyton Manning, Eli Manning, Troy Aikman, Joe Montana, Jerry Rice, Deion Sanders

Verizon 2022

Overall Score :

Brand :

Message :

Engagement :

Celebrities: Jim Carrey

Top Ranked Creative Patterns

Ordered by relevance, from highest to lowest

Positive Emotional Storytelling

Joy, nostalgia, and camaraderie drive engagement and memorability.

Seamless Product Integration

Organically embedding products in relatable moments increases relevance and recall.

Cultural & Seasonal Themes

Tapping into timely events enhances connection and relevance.

Humor & Playfulness

Playful characters, witty dialogue, and lighthearted interactions make ads engaging, memorable, and likable.

Familiar Faces

Celebrities and influencers drive engagement and brand trust.

Notably successful key patterns

Music and voiceovers increase Emotional Arousal

Relatable characters and dynamic content increases Attention

Alignment with younger demographics enhances Engagement

Bottom Ranked Creative Patterns

Ordered by relevance, from highest to lowest

Weak Brand Integration

Inconsistent branding and unclear messaging reduce recognition and recall.

Entertainment Overload

Performances, fictional characters, and nostalgia overshadow the brand message.

Overly Complex Narratives

Disjointed themes and intricate storytelling confuse viewers and dilute engagement.

Misaligned Characters & Themes

Characters or themes that don’t align with the brand or audience weaken messaging and impact.

Notably ineffective key patterns

Lack of character depth harms Message Performance

Overuse of abstract or imaginative elements affects Engagement

Conflicting moods (Festive vs. Serious) affect Branding