The ultimate ranking
for the best
Super Bowl 50th Ads!


Being one of the biggest events of the year, the Super Bowl 50 was able to make a stir in the industry with large budgets spent and great creative displays.

And the big question remains, which one has the best performance according to their real-time emotional, visual and engagement levels?

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11 Spots analyzed
and only ONE champion

We used our advanced technology to measure the effectiveness and awareness of these brands within the viewing audience.

The metrics that were taken into account for the comparison between ads were real-time emotional, visual and engagement levels. These metrics represent a pool of 120 participants that watched the ads from their home while we remotely recorded their reactions.

Audience: 120 people
Segmentation: People based in the USA

Analyzed recorded minutes: 1,020 min.

Task: Watch the following Super Bowl #50
ads as you normally would.

Spots by brand

Amazon / Amazon Echo: #BaldwinBowl Party feat Alec Baldwin, Dan Marino, Jason Schwartzman, & Missy Elliott
Youtube link: https://www.youtube.com/watch?v=qTz5jAn-XX8
Audi / Audi R8 Big Game Commercial – Commander
Youtube link: https://www.youtube.com/watch?v=diU_09jb4bI
Bud Light / The Bud Light Party: Super Bowl Commercial 2016
Youtube link: https://www.youtube.com/watch?v=JohgwbpQuy8
Heinz / HEINZ Ketchup Game Day 2016 Hot Dog Commercial | "Wiener Stampede" - Extended Cut
Youtube link: https://www.youtube.com/watch?v=aNN9nL2vppM
Hyundai / First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis
Youtube link: https://www.youtube.com/watch?v=-R_483zeVF8
KIA / 2016 Kia Optima | Walken Closet “Big Game” Ad
Youtube link: https://www.youtube.com/watch?v=9r0FrXXKeiA
Mini / MINI USA | #DefyLabels TV Spot
Youtube link: https://www.youtube.com/watch?v=Y9XqYAzbmTI
Mountain Dew / Mtn Dew Kickstart: Puppymonkeybaby | Super Bowl Spot
Youtube link: https://www.youtube.com/watch?v=ql7uY36-LwA
PayPal / PayPal 2016 Big Game Commercial - “There’s a New Money in Town”
Youtube link: https://www.youtube.com/watch?v=1dF9t_xQGks
Shock Top / 2016 Shock Top Super Bowl 50 Commercial | “Unfiltered Talk” With T.J. Miller
Youtube link: https://www.youtube.com/watch?v=EDDfEIq9kI4
Snickers / SNICKERS® – “Marilyn”
Youtube link: https://www.youtube.com/watch?v=WhfntLl6xx0
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Infographic Results

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Heatmap second by second

Watch the heatmap second by second
of the Ad Super Bowl 50th Champion

11 brands, 4 final matches
ONE RING

MATCH #1
Category: Drinks
  • The talking beer tab vs.
    the #puppymonkeybaby
Open infographic
MATCH #2
Category: Cars
  • The spaceship car vs.
    the "who cares" car
Open infographic
MATCH #3
Category: Goods
  • The hot dog rush vs.
    the starving lady
Open infographic
MATCH #4
Category: Tech
  • The AI assistant vs.
    the "New Money"
Open infographic

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This report contains a detailed overview of each Ad and an analysis of assets like:

Brand performance - Was the brand really seen? and if it did, how many times and by how many people?

Emotional performance - Which was the best-performed section? which was the overall reaction to their message? and how this relates to what the audience was watching on the screen?

Attentional performance - Which section gained most attention from the audience? which were the factors that made them lose that attention?

Engagement - What was the secret recipe that made the winner be so successful? And how can you replicate it?

  Scroll down to see the results