About us / our vision
We are a company that create technologies for the understanding of emotions and human behaviors

Test your content and get an accurate understanding of what consumers can’t put into words

Media consumption is evolving, an average consumer sees thousands of Ads a day, interacts with an increasing number of screens and limits its attention to just a few seconds per content.

This means, that to stand out with your consumers, get their attention and keep their focus to deliver your message effectively, is more difficult than ever. However, emotions and visual perception play an important rol on this, and understanding them can make the difference to optimize your content and engage your consumers to persuade them to take action.

Our mission is to close the gap between industry needs and the understanding of consumer behavior…

…building technology that can be 100% scalable and translate the interaction of consumers on different channels into reliable metrics that help our clients make informed decisions to optimize the performance of their content.

Built with a multidisciplinary team that is
fully committed and growing

They believe in our vision and decided to be part of the next generation
in market research and customer behavior analytics


Cristina de la Peña

Lee Chacon
CTO / Product Owner

Francisco Marin

Camilo Salazar
Creative Director

Juan Esteban Bravo
CRO / Head of Finance

Fabiola Farias
Administrative Manager

Andres Botero
Head of Research and Analytics

Daniel Garcia
Head of Development

Juan Jose Franco
Scrum Master

John Alex Agudelo
Senior Developer


Roger Dooley

Roger Dooley

Author | Keynote Speaker | Forbes Contributor | Better Business via Brain Science | Neuromarketing | Texas BBQ Fan

Jack Abbott

Jack Abbott

Chairman and Partner at BlueBox | CEO Oak Creek Trail, LLC | TEDxSanDiego




Chief Security Officer

All what you see is mine



Chief Emotional Officer

Ehhh NO!, All what you see is mine



Chief Discovery Officer

Outdoor is my field

Interest in joining a world class team?
We’re always looking for talented and passionate people to contribute to the Synapbox vision and experience

Now taking applications for 2018